Selling goods with a close service life

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Using temporary promotions and offers

CRM systems allow you to determine the moments when a client is most open to making additional purchases.

These could be periods after successful transactions, birthdays or holiday seasons.

An example of using such mechanics in an email newsletter. Image from the author's archive
An example of using such mechanics in an email newsletter. Image from the author's archive
Useful material on the topic
Personalize, retain, engage: 21 signs of trigger mailings for business
Integrated solutions

If a customer purchases a product from the home category, the CRM can show that other customers also frequently purchase, say, an iron or a vacuum cleaner.

A comprehensive offer is one of the most effective ways to cross-sell. However, in this case, you should approach the list of related products with special care so that your offer is truly valuable to the client and does not cause irritation

Selling goods with a close service life

If a customer has a product with a cayman islands consumer email list limited service life (for example, a printer cartridge), the CRM can remind them of the need to replace it and offer to do so along with the purchase of a related product. In this case, it could be plain or photo paper.