with the SQL lead, but at the same time you can send him informational messages depending on the stage of the funnel at which he is within the CRM.
Customer — a client who made their first purchase. You can send mass mailings, digests, tell company/market news, invite to webinars, send research, that is, continue to show expertise. However, initially it is important to ask such clients for feedback and smooth out any irregularities, if any, so that they acquire the next status.
Regular Customer — a regular customer egypt consumer email list or even a brand advocate who recommends the company. Remember that after the first transaction, the main goal is repeat sales, so, for example, if your product has a tariff payment, then remind about the next payment, and sellers of complex equipment can be reminded about the upcoming service period.
Useful material
Increasing Revenue with CRM Marketing: 10 Cross-Selling and Upselling Strategies
Example of automated email sales funnels in B2B
Client: European manufacturer of cleaning products, market leader, operating since 1992.