The aesthetic pedigree of Internet advertising is not Madison Avenue,

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As Mitch Joel aptly noted on Twitter, “It’s usually bad marketers and weak brands who prioritize the internet as a channel.”

Bob Hoffman once described the industry this way: " but frantic tracking of the effectiveness of push mail."

Direct marketing (sending out purely promotional ads with a specific promotional offer and/or promotion) is one of the most annoying forms of marketing. People simply delete annoying emails or they are automatically sent to spam. Ads bother you on social media when you are trying to contact family or friends, and other annoying ads follow you around the internet.

In the era of popularity of so-called marketing automation platforms, people need to understand that all these platforms iceland consumer email list send them triggered emails at a predetermined time. There is no content, no creativity, and it is content that creates a brand and drives sales.

People have learned to tolerate offline advertising and even fondly remember some commercials whose creativity they liked. But at the same time, people hate online advertising, which is actually direct marketing, and rush to block it as quickly as possible.

The online advertising industry is committing slow suicide through the use of intrusive platforms and forcing people to block ads altogether.