Howeverthere are also disadvantages

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Their advantages are:

a ready-made developed platform. That is, you do not have to create any business community in your field yourself, you can come to a ready-made site where the business environment is fully developed and advance on it;
segmented target audience. This could be a highly specialized channel, for example, Agroinvestor. General sites have strict segmentation by category, for example, in B2B catalogs and reference books;

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no marking is required for posting content unless it is advertising banners;
low advertising costs compared to classic traffic attraction tools;
Some sites, in addition to their natural presence, provide sophisticated advertising tools.


there are no ready-made integrations for analytics. If the site has an open IP, integration can be created, but this will require additional costs;
most often there is no internal analytics, especially if these are catalogs and bulletin boards. Therefore, it will not be possible to deeply and thoroughly analyze the effectiveness of promotion.
Due to these two factors, it is almost ivory coast consumer email list impossible to track all B2B resources within a single window and understand how they perform compared to other sources, and the impossibility of end-to-end analytics requires more time and human resources for separate analysis.