Performance marketing is marketing aimed at results and increasing sales. It allows you to see specific quantitative indicators of the results of each individual marketing area. You can find out the cost of a website visitor, application, call, order and end customer, as well as the return on investment in marketing - ROMI (Return of Marketing Investment). More and more Russian companies claim that they work according to this method. But in fact, this is not so. In this article, we explain what performance marketing is and what it is not.
What has performance marketing changed?
Wasn't it possible to measure anything before performance in internet marketing? After all, web analytics existed before, and with its help you can measure the effectiveness of any user action, and today you can also track the customer's path and calculate the dates and fact of contact of a specific user with your company. So what's new in performance marketing?
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Just another sales scheme
This approach emerged when SEO was not selling well – companies needed to stay afloat. Then agencies gradually began to introduce new payment schemes, and clients were asked to pay for:
traffic growth;
bringing the site to the top;
increasing website conversion;
increasing the return on contextual lithuania consumer email list advertising;
increasing brand awareness;
increase in the number of leads and calls.