Research from Magna and LinkedIn calls for these stereotypes to be discarded .
Researchers say creativity:
increases interest in product research by 34%;
improves brand perception by 23%;
and strengthens the connection with it by 15%.
49% of respondents said they would be more likely to explore other products/services of a company if they saw more creative ads.
So don't be afraid to joke, add emotion, and think up a plot for integrations to attract the audience's attention and be remembered!
This article tells us what kind of netherlands consumer email list content a rational B2B audience trusts .
The Okkam Creative agency team turned to an audience aged 45 to 60, whose numbers and economic activity are increasing every year.