And only 17% of study participants believe that such algorithms work poorly and provide recommendations that are diametrically opposed to their interests.
It is also important that 44% of respondents are willing to share information about themselves in order to receive a more favorable personal offer.
Brand Reputation:
73% of buyers claim that brand reputation is important to them, this is the conclusion reached by the company Ashmanov and Partners.
According to the research , the norway consumer email list perception of a brand by a specific user is influenced by:
experience using the company's products/services (75%);
studying reviews (59%);
information found on the Internet (49%);
expert opinion on the topic (41%);
contact with company employees (32%);
website browsing (29%).
At the same time, the importance of advertising is estimated at only 15%.