Dollar Shave Club Case Study: Killing a Snowman on New Year's Eve

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Maksudasm
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Joined: Thu Jan 02, 2025 6:44 am

Dollar Shave Club Case Study: Killing a Snowman on New Year's Eve

Post by Maksudasm »

January 1: New Year.

At the very beginning of the year, people joke about gifts, Olivier salad, make plans and give advice for the coming year.

January 7: Orthodox Christmas.

As part of holiday marketing, you can simply congratulate your subscribers and wish them well - that's enough. But you can go further: hold a promotion, have a heart-to-heart talk.

January 25: Tatyana's Day (Student's Day).

Discuss education, boldly launch ghana email list promotions for students. And, of course, don't forget about special offers for all bearers of the name Tanya.

Other holidays in January:

January 1: International Thank You Day.

January 14: Old New Year.

January 21: Hug Day.

January 26: International Day Without Internet.

January 31: Birthday of Russian vodka.

Any of these holidays can be used as an information occasion: organize a fun promotion, competition, raffle, or wittily congratulate your target audience.

Main February holidays
February 14: Valentine's Day.

The traditional abundance of hearts and romantic symbols, sentimental aphorisms about love, gifts and promotions for couples.

February 23: Defender of the Fatherland Day.

Men are the focus of holiday marketing: we congratulate them wholeheartedly, publish humorous posts about shaving cream and socks as gifts.

The turn of February and March: Maslenitsa.

Maslenitsa is a holiday with a floating date: it is counted seven weeks before Easter and lasts a week. That is, Maslenitsa can fall either at the end of February or at the beginning of March. For example, in 2020 it began on 24.02, in 2021 - exactly on 8.03, and in 2022 it will be celebrated from 28.02.

Other holidays in February:

February 2: Groundhog Day.

February 8: Russian Science Day;

Chinese New Year (second new moon after 12/21). In 2021, it is celebrated on February 12, next year - from February 1.

Main March holidays
March 8: International Women's Day.

Campaigns aimed at women (and men who want to give them gifts) are launched in advance – a few days before the holiday. These are prizes and discounts for the fair sex – both on the holiday itself and before it. And, of course, congratulations.

Other holidays in March:

March 1: Cat Day in Russia.

March 3: World Wildlife Day.

March 17: St. Patrick's Day.

March 20: International Day of Happiness.
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