High Conversion Landing Page Structure

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A high-converting landing page design must include certain components.

Headline

First of all, visitors to one-page sites see the title. Therefore, the landing page must clearly describe the product or service, as well as the benefit of purchasing this product specifically gambling email list from you.

High Conversion Landing Page Structure

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This is where the unique selling proposition should be, formulated based on the analysis of competitors and the target audience. Headlines can be composed in different ways. For example, there is the 4U method, according to which the benefit, ultra-specificity, urgency and uniqueness of the offer should be disclosed.

Subtitle

It can complement the main benefit of the USP. Here you need to tell more about the offer, describe it even more colorfully.

Photo/video content

A good photo or video of your product/service largely determines the effectiveness of the landing page. Unlike an offline store or office, customers cannot touch, taste, or smell your USP. That is why photos and videos create a sense of reality and tangibility of the goods, which is very important for customers.

Lead form

Lead form

This is the name given to the template that a potential buyer must fill out to perform a target action. Typically, the form includes a title, a field to fill out, and a target button. The lead form should have the required minimum of fields.

The fewer barriers to the target action, the better. You should only ask the client for the data you really need: phone number and/or e-mail and an alternative specific field (it all depends on your goals).

Call to Action​

Call to action

Call-to-action buttons should be as visible as possible among other elements. Think carefully about the text. The standard "Send" becomes less effective. It is better to use a call-to-action that clearly states what the user will receive by clicking the button. Examples: "Get a finishing estimate" or "Get an e-book."

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Come up with a simpler alternative action for interested visitors who are not yet ready to buy. For example, in addition to calling repairmen to the site, offer users something free, something that might be useful to them (for example, a brochure with the latest trends in interior decoration).

This way, you will have contact information for further communication and “warming up” warm leads – interested visitors.

Elements of trust (partners/clients, certificates, photos of the team, office)

The user should not doubt the correctness of his choice in your favor. Place certificates, a list (logo) of partners, your publications in the media, the number of subscribers on YouTube, photos of the team and office.

Prove in every possible way that you are the best person to solve the client’s problem.