Options for Content Creation

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Content is generated by the manager

Only the owner, the manager, knows about the business better than anyone else. Only he can cover the cases, methods and ideology of the business as fully as possible. But of all the employees of the enterprise, he has the most difficulty in creating content due to his constant workload.

Because of this, the initiative to prepare healthcare email list materials from the owners quickly fades away. There is another option - the manager has time, but does not have the ability to write good, literate texts.

Manager + copywriter

A good option is to contact a copywriter who will write the text on behalf of the manager. The work scheme is simple: the specialist meets with the manager, talks with him, records the conversation on a dictaphone, then transcribes the recording, forms and edits the text.

Since a copywriter knows how to structure articles and write in a consistent style, you can expect a good result.

Content creation options

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The employees write

In mid-sized companies, the on-call system works well: employees take turns to create a blog or social network post on behalf of the company. The manager monitors the progress of the work.

If the result is quality content, employees are given bonuses. If this entire process is organized competently, then the right to write material for the corporate blog turns into a privilege.

Content must be engaging, and those who write it should not perceive it as a chore for which they will receive a reward for successfully completing it.

Such organizations usually already have an editor, a PR manager, and a writer who work with all public materials and bring them to a unified form. If there are no such people, you can hire them on staff or agree on remote cooperation.

Freelancer

There are quite a few freelancers in Russia today, and many companies often order content marketing services from them. There is only one drawback here – such a specialist will never be able to delve very deeply into the activities of your enterprise. The quality of the content will depend on the level of training of the freelancer.

If they turn out to be irresponsible and unprofessional, which is also possible, then missed deadlines and endless approvals will become inevitable companions of interaction with them. The only advantage of such a work scheme is that you do not waste time on your content marketing at all.

Contractor

There are professionals in any field. If we consider content marketing, these are entire agencies where materials for blogs are formed by several specialists at once: a copywriter, a designer, a content manager responsible for the timely placement of material.

In this case, you do not worry that the texts will be of poor quality. On the contrary, a team of professionals will study your industry thoroughly, clarifying the smallest details about the products and the company itself.

The articles will be not only informative for users, but also with a slight hint of advertising. Content marketing services from such agencies are not cheap, but the quality of work here is an order of magnitude higher than that of freelancers.