Using Webvisor in Yandex.Metrica
Using Webvisor in Yandex.Metrica
Webvisor tracks and records the actions of visitors on the site (during one or several visits). It records all mouse movements, button clicks, form filling. With this information, you can take effective measures to optimize the site: adjust the design, layout, content layout, improve usability.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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According to Webvisor data, it is clear how actively people scroll, move from one page to another, and this demonstrates the degree of user audience involvement. The system shows the duration of visits, the geography of visitors, the type of device (its OS) and the browser from which the person entered.
At the top of the Webvisor panel, specify the time period for which you need information. All information will be displayed in the main field. The visit number is written on the left, and opposite is the viewing icon. This is the information that appears in the main field:
where the login was made from (directly from the website address, from a search, from a link, from an advertisement);
user location (country);
its device and OS type;
time of entry to the site;
activities;
visit number, its duration and number of visits.
All these site metrics will be displayed if you click on the "+" icon (located at the beginning of the line). A field will appear in which the fact of the visit, activity and where the user came from will be visible.
To directly start viewing the visit, you need to click on play. The video will be played in the opened player (the size of its window is automatically adjusted to the size of the user's monitor). Here you can start, rewind, and play at 2-4 times faster speed.
Yandex.Metrica is a great online tool for tracking visitor statistics. The service is easy to use, and almost any website owner, even a beginner, can handle its settings. And if you are a web promotion specialist, then especially do not miss the opportunity to use Yandex.Metrica at a professional level.
Connecting Google Analytics
To track site metrics via Google, you must first install and configure the Google Analytics counter. The procedure for this is as follows:
Resource registration
Log in to the Google account where you will install the counter. Then go to https://analytics.google.com/ and click on "Registration".
The resource whose data you need for analysis must be added to your Google Analytics account.
If you already have an account, you need to log in and then set the settings you need from the "Administrator" page.
The resource on which you install the Google Analytics counter can be a website or a mobile application. Working with a website is given as an example.
At the very top, you must specify ireland email list the account name. It is best if it matches the company name. As in the case of Yandex.Metrica, the Google Analytics counter can be connected to two or more sites (in total, over 50 positions can be specified). Below are views for the selected resources.
Enter the data in the fields "Site name" and "Site URL". Specify the protocol prefix http:// or https:// .
The system will offer a list of industries to choose from. Specify the one that corresponds to your area of activity or at least is as close to it as possible.
Please enter the time zone of the region where your main audience is concentrated.
Check the boxes in the privacy settings and in the data access section.
Next, the "Get Tracking ID" button will appear. The system will show the terms of use of the service (you need to read and accept them). All that remains is to specify the country and click "Save".