In Digital Marketing agencies

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You can have the best products and be very well set up, but no one will buy if you don't have visitors. In the online world there are several ways to get traffic to your website. The main ones are: SEO positioning, social networks, email marketing and online advertising. The latter is the one we will discuss in this post. Online advertising, also known as paid advertising, paid media , SEM positioning or PPC (Pay Per Click) advertising, is one of the ways to get traffic and users within online marketing that is based on direct investment.


That is to say, within the multiple platforms that exist mint database for online advertising, in all of them you have to pay to publish ads. These platforms or places where ads can be published can be, among many other examples, the well-known advertising banners on the sides of web pages that have them enabled (as we see in many online newspapers), such as advertisements on the different social networks or the text ads that appear in the search results of Google or Bing. , we are dedicated specifically to that: managing advertising investments in paid media.


Typically, pay-per-click or PPC advertising is integrated into the services typically offered by online marketing companies and agencies . There are two types of digital marketing agencies : those that offer comprehensive digital marketing solutions, such as AB+, and those that specialize in web positioning, whether it is only SEO positioning or only SEM positioning (paid). Each type of agency has its pros and cons: while a comprehensive digital marketing agency will allow you to unify digital strategies in teams that work internally, an agency that only deals with online advertising will offer you much more specialized and efficient professionals in this service, although at the cost of not knowing or not being able to manage more generic or comprehensive strategies.