The first month of setting up online store marketing

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The first month of promotion requires a lot of work and may require more money than other periods. But these investments will definitely pay off if everything is done correctly. So, what should be done at the start?

Step 4. Connect analytics.

You should connect the services "Yandex.Metrica", "Yandex.Webmaster", Google Analytics, Google Webmaster Tools. This is necessary so that you can see the results of the work on high school senior mailing list promoting the online store and the dynamics of various indicators.

Yandex.Metrica

Step 5. Compile the semantic core.

Having connected web analytics tools, you should, using marketing tools, do everything necessary to attract visitors to your site. Most often, these goals are served by promoting a web resource in Google and Yandex search engines. At the beginning of this work, a semantic core is compiled.

The semantic core of a website (SC) is a set of words and phrases found in user queries that most accurately describe the goods or services offered by the web resource.

To select keywords for an online store, you can use several different services. Using the free services "Yandex.Wordstat" and Google Adwords, it is very easy to determine the frequency of words in certain regions.

When working on compiling a semantic core, there is no need to rush, since it is necessary to collect the largest number of queries from all possible sources (search engine tools, keyword databases, selection of phrases from a starting set of queries, competitors, price list).

Marketing an online store from scratch

Next, all the received words and phrases should be sorted for their relevance and those that are not related to the activities of the online store should be removed. In addition, the frequency of these queries should be clarified in order to remove empty phrases. A broad semantic core creates the best conditions for attracting targeted traffic.

In order to select keywords independently, it is necessary to spend a lot of time and effort, especially if there is no experience of such work. In this case, you can use the services of specialists engaged in website promotion.

Step 6. Analyze competitors in the top 10.

So, after you have chosen a market niche, created a website and compiled a semantic core, you need to study your competitors. What you need to pay attention to:

at what prices do they sell their goods;

what marketing strategy is used to promote an online store;

What is the density of keywords in the texts presented in competitors' online stores?

Marketing an online store from scratch

A professional will spend three to five hours on such a study of one online store, a person unfamiliar with this topic will need much more time, and it is possible that he will not be able to do all this work in the required volume. Therefore, at this stage, it is advisable to turn to the services of specialists who will conduct such an analysis competently and comprehensively.

Step 7. We conduct a comprehensive audit of the promoted online store.

After carefully studying competitors' websites, you should conduct a detailed analysis of your own web resource, especially if search engine optimization recommendations were not taken into account when creating the online store.