Taboola vs Outbrain: What are the differences and how to monetize

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Curious about the differences between Taboola and Outbrain? Don't miss this article — discover the full potential of native advertising today!

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Native advertising platforms like Taboola and Outbrain have become major players in traffic monetization. You may be wondering, “Which platform is better for publishers — Taboola or Outbrain?” While both are designed to help publishers make money with native ads , each has its own unique features and advantages. Read this article to learn the differences between them and how to make more money with these platforms!

Overview and Key Differences
While both Taboola and Outbrain offer high-quality native advertising services, their features differ in significant ways. Let’s start with a brief overview of each platform.
Taboola
Taboola is a native advertising platform that benin number dataset sponsored content on a variety of high-traffic websites. It is widely recognized for its content discovery tools, which recommend articles, videos, and ads based on a user’s browsing behavior.


Taboola vs Outbrain: What are the differences and how to monetize

Outbrain
Outbrain , similar to Taboola, focuses on delivering native ads through content recommendations. It helps publishers place ads that seamlessly integrate into the user experience, showcasing interesting content to readers .


Taboola vs Outbrain: What are the differences and how to monetize


Now, let’s take a look at the main differences between the two platforms.



Taboola

Outbrain

Foundation

2007

2006

Scope

Over 340 million monthly users globally

Over 250 million monthly users globally

Content Type

Articles, videos, galleries, mobile apps and products

News, videos, blog posts and branded content

Revenue Model

CPC e CPM

CPC

Best For

E-commerce, content editors and mobile apps

News portals and general content publishers

Targeting Options

Normal

Specific

Minimum Traffic Requirement

No minimum set, but large volumes are preferred

High traffic sites (at least 10 million views/month)

AI Ad Creator

Try

No

Unique Features

Taboola Newsroom for data-driven insights

Similar Audiences



Taboola vs Outbrain: Which is Better for Publishers?
Choosing between Taboola and Outbrain largely depends on your website’s content type, audience, and traffic volume. Here are some factors to consider:

Audience reach: Both platforms have large networks, but Outbrain tends to focus on premium publishers and sites with higher traffic, making it an ideal option for large sites with a steady stream of visitors. On the other hand, Taboola’s wide range of publishers makes it more accessible to smaller publishers and offers greater flexibility in content types.
Ease of use: Both platforms have intuitive dashboards, but Outbrain may have stricter content requirements. Taboola tends to work better with a wider range of sites, especially those focused on e-commerce or product recommendations.