Questions to Answer to Find Out Who Your Ideal Client Is

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Finding your ideal client isn't that hard - you just need to answer a few questions. The answers will allow you to see the big picture, the direction you should take to make your business successful.

KPI of the HR Director

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The first question will sound like this:

"What kind of people would I really like leads for commercial real estate to work with?"

Many entrepreneurs, when planning to open a new business, focus primarily on the product idea – what they plan to sell. Partners, suppliers and clients are usually the second consideration. And it’s completely in vain: you will have to devote almost more time to these people than to your family and friends. When courting your future life partner, you didn’t act at random, did you? Maybe you should approach the choice of the ideal client with no less responsibility?

To many people, especially those just starting out in business, this may not seem like a big deal. But if you don’t think about consciously choosing your ideal client now, you may end up with the wrong people and want nothing more than to close down your boring business.

To prevent this from happening, be sure to determine who your ideal client is before opening a business.

Previously, direct statistics came to the rescue. The best buyer, for example, could be an unmarried man aged 35 to 45, with an income of about 50 thousand rubles per month. Identifying the target audience based on dividing people by gender, age, place of residence and marital status is the best thing that could be done for business.

But thanks to the Internet, everything has changed. Today, people can be divided into groups by shoe size, music preferences, medical history. It is easy to find those who like a certain movie or sports club, to identify yesterday's visitors to a particular site.

It will help you identify your ideal client if you can understand the very essence of the people who make up your target audience. Ask yourself the following:

Who is the ideal client for your business?

What does he look like?

What problems does he have?

What questions is he looking for answers to?

What product does he need?

What are his hobbies?

Try to answer these questions – it will help you see the big picture and rethink some aspects of your business. Of course, you will have to work with more in-depth information than demographic statistics can provide, but the results are worth it.

When creating a portrait of an ideal client, do not think that you are wasting your time. As mentioned above, make detailed characteristics of typical representatives of your target audience, give these conventional men and women names, find suitable photos on the Internet. Having formed a clear idea of ​​​​the ideal client, you will be able to look at your business from a slightly different angle.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
"Where to find ideal clients?"

Here you will have to think carefully and go over in your head the places where you can meet the people you need. Perhaps they are on VKontakte or Facebook. Or maybe they prefer Instagram or Twitter? What groups are they in, what email newsletters do they receive? What blogs are they most interested in? What are your ideal clients interested in – sports, theater, cinema? Hunting? Aircraft modeling?

It would seem that finding the right people among all this variety of opportunities is very difficult. But if you first answer the question "Who do you need?", then the matter will quickly move forward. Just figure out what resources on the Internet might interest your supposed ideal client - and look there.

Of course, you won’t be able to do everything in a couple of hours, but if you don’t spare time and effort, then the work done will pay off a hundredfold in the future.


"How do you intend to attract your ideal clients?"

You've learned "Who?" and you've learned "Where?", now it's time to figure out "How?" How can you make people pay attention to your company? A checklist or a free webinar, an electronic or paper book can serve as "bait". The main thing is that the ideal client has a desire to get this thing. After that, attracting him to your business will not be difficult.

And the last question:

"What do you hope to provide to your ideal client?"

This is not about the product you sell or the service your company provides. Business is the result that people get as a result of the trade you make with them. Once both parties realize this fact, the question of the price of the product or service will no longer seem the most important.

Try to imagine this situation: the ideal client will not spare any money to achieve the desired result. What are you ready to do to guarantee the person's success? Where will you lead him? Always remember this place, keep its "coordinates" in your head. The desired result for the client is the key to answering the last question.