Example: Close's Core Values

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Express Your Values in a Memorable Way
One of Close’s core values is “Build a house you want to live in.” It’s also the one most people on the team can quote without skipping a beat.

Why? Because it’s memorable, it’s relatable, and, most importantly, it’s packed with meaning. This one little phrase captures who we are as a business and how we make decisions. It’s not just a value; it’s a north star reminding us to prioritize long-term thinking before committing to a course of action.

That’s the magic of great core values: they’re not just corporate jargon. When done right, they’re almost like a mantra. Something people remember, repeat, and actually use. Because if no one can recall your values, are they really guiding anything?

Close Core Values
‎Core Values Should Be Second Nature
A value only matters if people actually live it. You know it’s working bahrain telegram data when decisions are based on it, and you hear those words popping up in meetings, emails, and casual conversations. It’s part of how things get done.

The best core values become your company’s shared language, the compass everyone uses to make decisions. Compare that to what most companies do: they hold a brainstorming session, slap words like “innovation,” “speed,” and “quality” on a slide deck, and then... crickets. Those “values” end up buried on the website, never to be mentioned again.

That’s why so many people think core values are frivolous—they don’t see them in action. But look at the highest-impact companies—they don’t just have values; they use them. Every day. And that’s what builds strong cultures and unstoppable momentum.

Common Mistakes Founders Make When Creating Core Values
Trying to Value Too Many Things
Let’s be real: founders have huge dreams for their startups! You want to do it all!