The next important step is to understand who the story is intended for. The stories that are considered the best in the world are universal, evoking emotions in people of all ages, men and women. Disney and Pixar studios create their own animated masterpieces in exactly this way, and therefore the ideas of the stories "Wall-e" and "Finding Nemo" are understandable to most people.
Creating a universal storytelling is not easy, and it does not always work for some campaigns and brands. Also, not all storytelling can be a feature-length film. Many good stories use the opposite technique: they describe the experiences, difficulties, or joys of a certain category of people.
For example, Barbie papua new guinea email list created a successful advertising campaign based on storytelling about girls’ imaginations. The creators of the video demonstrated that girls don’t always turn into princesses in their games, and told the stories of the games of several of them. Some became soccer coaches, others became veterinarians or university professors. This advertising storytelling has accumulated more than 25 million views. It has become an incredibly successful example of how companies can convey their values through storytelling.
Identifying the target audience
To create a storytelling that will hook the audience, it is worth getting to know all of its representatives better. You can use questions about people's lives, plans, interests, desires. These questions can be asked directly or you can try to guess the answers.