SMM for online store advertising

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We present to your attention several simple tips for the competent use of SMM technologies for the purpose of advertising an online store:

Go to those social networks where your target audience is

Immediately discard the idea of ​​starting a corporate profile or a public page on a social network that you just personally liked. It is much more reasonable to take a closer look at your nursing homes email list potential client, outline his portrait in general terms and understand what platforms on the network he prefers.

Design your account beautifully

Effective online store advertising is that which hooks the user, immediately explains to him what kind of page it is, and arouses his interest. Come up with a clear and catchy name, prepare a stylish cover, add product cards and images, videos, and don't forget about the description. The user should see that the corporate profile on the social network is regularly updated and lives a rich life.

Below is a screenshot with an example of good advertising for an online furniture store on VKontakte. The name immediately tells you that they sell furniture here. The advantages, the region where the company operates, and contacts are briefly described. An excellent technique is to change covers every season, on holidays, during promotional periods.

SMM for online store advertising

Post varied content regularly

In SMM, the key to success is frequent and constant publication of new materials. Of course, you can post a whole bunch of texts once a week. But it is better to remind about yourself daily with short posts.

A content plan will help systematize the preparation and posting. Its compilation begins with thinking about topics for the near future (whether it is a month or a couple of weeks, how much material can be worked through). Enter all the topics in a table, then supplement it with information about the preparation of each post. You can also reflect the results in it: the number of likes, reposts, clicks on links, comments.

Divide your content into four areas: informational, selling, engaging, and entertaining. This will allow you to cover all the needs of your readers and achieve your goals for account development and online store advertising in general.

Experiment with formats! Social media followers love videos, so don't limit yourself to photos and texts. Actively use special formats, such as stories, broadcasts, and broadcasts.

Promote posts for money

Budget for the costs of commercial promotion of publications. Online store advertising in social networks is carried out in two directions:

Expanding the number of subscribers. Write PR posts of several types and constantly show them to that part of the target audience that has not yet subscribed to you. Of course, these texts sometimes need to be reworked, improved, analyzed.

Advertising in the feeds of existing subscribers. Not everyone who has subscribed to you will see your posts. If you have some spare money, throw in at least small amounts to promote each post to the existing audience. If you don’t have any extra funds, limit yourself to promoting the most important publications 1-2 times a week.

React instantly

In social networks, you need to act quickly. The user, seeing an ad, goes to your page and writes something. Try to respond in five to ten minutes, before he gets distracted and leaves, and you lose the lead.


If your job responsibilities are not limited to SMM, then you are unlikely to monitor comments and messages around the clock. There are online services that make this task easier: LiveDune, for example, or Angry.Space - aggregators of all comments, allowing you to respond to them right there, without searching for the necessary post. A chatbot will help provide feedback to those who write in private messages: this assistant will give clients answers to typical questions, will help transfer them to a live operator.