So, any funnel consists of several stages. How many of them there will be depends on the tasks the company sets for itself and the audience it interacts with. When building a funnel for your business, you can very well use "pirate metrics". They are also designated by the letters AARRR. How do they decipher? A - customer acquisition (Acquisition), A - his activation (Activation), R - retention and encouragement to repeat purchase (Retention), R - referral attraction, that is, by word of mouth (Referral), R - income (Revenue).
You can also take another version of the classification of the stages of the marketing funnel as a basis:
Awareness: this is, in fact, the armenia email list lead generation stage, at which the potential buyer does not yet know anything about the company or its product (service). Therefore, you must demonstrate your product, tell about it. And here it is very important not to screw up, not to impose or scare off. The most suitable platforms for conveying information to the audience are Instagram, TikTok, Twitter and many others.
Interest: the stage of interest formation, when a person studies possible options and already intends to buy something from you. You create a landing page, applications start coming in — all that remains is to work on them closely and bring the deals to completion.
Desire: This is again the stage at which a person develops a desire to buy your product. The client has already shown interest in it, and the task of sales managers is to support this interest and strengthen it.
Action: the stage of making a purchase. You have led the client to this step by step. Now it is time to finalize the deal. And do not forget to thank each buyer for choosing you.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
These are the main stages of the marketing funnel, although in general there may be more. For example, when the deal is already made, you can add steps to retain the client or elements of brand advocacy.
In any case, you should build interaction with the client depending on where in the funnel he is. Then you can count on your full-cycle marketing to bring the expected result.
Key Components of Full Cycle Marketing
The main components of full-cycle marketing include:
Marketing cycle
Marketing cycle
The marketing cycle begins with the formation of goals, setting tasks, and ends with process control and evaluation of the achieved results. Full-cycle marketing involves the following actions: formulating a concept (with justifications), forming a strategy, developing a step-by-step plan and action program, implementing all planned marketing actions, mandatory control. At the same time, throughout the entire MC, it is necessary to continue collecting and analyzing marketing information, studying data, adjusting forecasts, adhering to the compiled marketing plan.