This indicator is one of the most important among other types of conversions. It clearly demonstrates the number of real buyers in relation to the number of potential customers.
Real buyers are people who have already purchased a product from the company. Potential buyers are website visitors who were interested in the product, left requests for a call back, asked questions in the chat about the purchase, but for some reason did not make a purchase.
To calculate the sales conversion rate, you need to divide the number of sales by the total number of visitors to the company over a certain period of time. The resulting number is multiplied by 100%.
Website Conversion
Website Conversion
The concept of website algeria email list conversion is very similar to sales conversion. It defines the ratio of the number of people who made a purchase on the website to the total number of visits to the resource. The calculation formula will also be identical to that used to calculate sales conversion.
The total number of website visitors is divided by the number of people who made a purchase. This calculation can be easily done on Yandex.Metrica, by creating a segment there, by which you can see who visited the site "just to look" and who performed the target action.
Next, we will look at website conversion in more detail.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
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