Reach all device types with advertising

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Here again we are talking about competition. Many advertisers do not broadcast their ads to mobile devices, which means that the cost per click will be lower there (compared to the same topic on a PC).

All types of devices

However, keep in mind that you will professors edu email addresses have to adapt the site for smartphones. If you advertise in Yandex.Direct, then we can recommend directing traffic from mobile phones to turbo pages, and if you work in Google AdWords, then to AMP.

Apply adjustments
Regularly study the reports in Metrica and Google Analytics and see which audiences give good conversion and which do not buy at all, or if they buy, then very little. And according to this, set up increasing or decreasing adjustments. This will allow you to pay less for users whose conversion is very weak.

Finding out the cost of a click today is a very simple task. Yandex and Google even have special calculators built in for this purpose. But keep in mind that in this case you will still only get theoretically possible indicators.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
The answer to the question of what will actually happen will only be given by a test launch of the campaign. Then, having received some specific figures and knowing the conversion rate and the amount of profit received, you will be able to find out the actual cost of a click and adjust the campaign in the right direction.