Advertising
With its help, you can make your brand widely recognizable. Pinterest business account offers the following advertising formats:
Pins for mobile applications . 80% of users use mobile devices to log into the social network, so the application advertising option is rapidly gaining popularity. This format allows you to download applications directly from Pinterest, which turns the platform into a serious competitor to online stores. However, there is a significant drawback - at the moment, the option is only available on the foreign market.
Promotional pins . The algorithm czech republic email list of their action is similar to the technique of promoting publications on Instagram** - the content is viewed by a larger number of people. Externally, promotional pins are indistinguishable from regular ones, but it is the former that allows you to significantly increase traffic and the level of user engagement, as well as make a commercial company recognizable.
Carousel . This is a gallery of images that are used for advertising purposes. With their help, you can share a story or several blocks of content with your audience at once.
Video . With a profile for promotion on Pinterest, you will be able to use the option of uploading videos directly to the site. Advertising videos are an effective means of attracting people scrolling through the news feed. They stand out from the crowd of other content and allow you to track the most important parameters: the number of views, saves and transitions to the main site.
Detailed Pins
Their main purpose is to create context for the advertised product. Using metadata, they allow users to pin products or services directly from your main resource. The following types of rich pins are known:
With the application .
With product . Provide users with price information and a direct link to the product page. These pins help promote products on Pinterest and make the shopping process much easier.
For articles . Business accounts on Pinterest are extremely popular among media and blogs today. Here they attract the public's attention to their articles and advertise their services. Each article pin has fields for the title, author's name, and a short description of the publication.
With a recipe . Also incredibly popular, because recipes can be supplemented with any important information (for example, a link to ingredients in an online store).
Recommended articles on this topic:
Increasing Sales: Marketing Moves, Psychology and Real Tools
Marketing strategy: types and stages of formation
Benchmarking of a company: examples from foreign and Russian practice.