Regional website promotion in Yandex
If you are interested in promoting in different regions, keep in mind that Yandex and Google perform geo-dependent search differently. Yandex collects data from all over Russia for geo-independent queries, and for specific regions for geo-dependent queries. But Google always covers the entire territory of Russia with its search and shows these results in all search results. Both systems use the user's IP to determine their location.
When you need Yandex to qualitatively promote a site in different regions of interest to you, you should go to Yandex.Webmaster and assign one (only one option is allowed) specific regionality to each of the regional sites.
It happens that Yandex.Webmaster dominican republic email list specifies more than one region. This happens because Yandex.Catalog has not been updated. To see in the Catalog which regions are linked to the site, open Regionality ® Webmaster. Since March 26, 2018, this information is shown here.
Regional binding in Google
Here the settings provide only one way to set the site's regionality - to designate it on a national scale. The only thing you can do is to register in the Google My Business service. Regional promotion of the site is launched after you create a profile of your company here and indicate and confirm contact information in it.
This option is available to businesses that have a physical address and employees who answer calls (during specified business hours). Once registered, you will be able to post your information on Google Maps, Google+, and Google Search.
The website content must correspond to the region of promotion:
All contact information of the company must be on every page of the site, plus on a separate page specifically designated for this information.
Please only publish reviews from customers located in the relevant region.
A plus for regional promotion will also be the publication of news related specifically to the selected region.
Are you running a forum? Then involve people from the region of promotion in it.
5 Ways to Find Regional Queries
The first thing you need to do when starting to promote a website is to collect suitable keys for work. Many people use a standard approach, which is not quite suitable for regional promotion. Here you should act a little differently.
Built-in free mechanisms in Google and Yandex
In Google it is Keyword Planner, and in Yandex it is wordstat.yandex.ru. You don’t need to pay for using the services, plus there is the possibility of setting up a regional filter.
Google's mechanisms cover the entire world, while Yandex is more suitable for use in Russia.
It is very convenient to select suitable keys using these services; you do not need to specify your region next to the keyword. To get a whole list of keywords, you can simply write "restaurants" without specifying the city (like "restaurants in Novosibirsk"). But neither system will show the geographic location of the keys.