4. Get a Second Purchase, Then a Third… And More

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When talking to a potential customer, this question might pop up. Depending on your industry and the type of customers that buy from you, it may come up a lot. And the power of relationship management really shines when it comes to answering that question.

For one lead, the answer might be something like this:

“You’ve mentioned you already tried using [solution 1], but it missed [feature 1] and [feature 2]. And when you tried [solution 2], it was a good fit, but it was over your budget. [Our solution] will give you both of the features you were missing, and at a price point that definitely matches what you’re willing to spend. Our customer [customer name] made that exact switch, and the results were even better than their initial expectation.”
For another lead, your approach might be totally different—the key is in customizing your response (and every conversation) based on what you know about them.

Good relationships are about actively listening to what the bahrain telegram data other person is saying. Lean on relationship management to make your leads feel seen, heard, and understood—and sales will follow.

It’s too easy to think your customer relationships start when someone first hears about you, and end when they become your customer. You won them over—what else is there to do?

As it turns out, a lot.

The Customer Relationship Management Process - Get More Purchases
Data from Smile.io revealed there’s a 27 percent chance a customer will consider buying from you again after one purchase. But after a second and third purchase, the chances they’ll make another purchase increase to 49 percent and 62 percent, respectively.

Customer retention is what makes a business sustainable. Instead of selling your products from scratch every time, you have a base of people who already know your brand, your products, and what they can achieve by buying from you.