With a provocative title and a once again full lecture hall, the CEO of Wingmen Online Marketing GmbH started his presentation on useful and useless metrics for SEO.
He referred to the most commonly used metrics in SEO: First he discussed sistrix visibility, then he moved on to the number of indexed pages: It is not the total number of indexed pages that is relevant, but the number of indexed pages with relevant rankings! Actually logical, right?
The time spent on checkout pages is also of no significance, because it is the conversion itself that counts.Brand queries are also of no significance if the rankings for the prioritized keywords are general products. Using a secondary dimension filter “Landing Page” in Google Analytics, the organic keywords can be broken down, which are often displayed as “not provided” in the tool.
More relevant information for your own strategy in rcs data europe one fell swoop ! When using the Google Ads Keyword Planner, care should be taken to ensure that similar variants of a keyword are taken into account when looking at the monthly search volume of search terms.
To do this, Stelzner presented the example of the GDR = German Democratic Republic, GDR RAM, Dance Dance Revolution - very different subject areas that can all have an influence .
If we look at the page speed of a website using Lighthouse, this should be done in the anonymous tab, otherwise all installed plugins will be included in the calculation and cause the page speed to slow down.
Of course, the managing director of a company is interested in different figures and information than the SEO manager or a web development team.
consideration should be given to which data should be presented and how detailed it should be.
“Hot Shit from Psychology 2.0” with Sarah Weitnauer
A lecture that had a little less to do with SEO as such, but instead imparted a lot of knowledge about the perception of the human brain.