In many companies, the management has a poor understanding of the benefits that a professional approach to product promotion can bring to the enterprise. It is no secret that key positions are often filled by employees who have proven their loyalty, are liked by the business owner, and, finally, are good acquaintances or protégés of superiors. Once in the coveted chair, they are least inclined to change, so they are not interested in active work, including the development of a marketing strategy.
Such companies adhere to time-tested, but less and less effective methods of promotion. It is in these organizations that you can find marketing departments that have nothing to do with marketing. In such neglected cases, transferring the functions of product promotion to a third-party company will be the best solution.
The HR department is incompetent in its approach to recruiting personnel for the marketing department
If the company's management does not israel email list have a correct understanding of the functions and role of marketing, where will the person responsible for staffing this department get it from? As a result, we have to observe a fairly common approach, when vacancies are filled by people who simply appealed to the HR service employee, have an acceptable length of service in their previous position and have proven themselves during the interview as non-conflict and friendly.
Reasons for Outsourcing Marketing Functions
As a rule, there is no talk about professional requirements. As a result, a marketing department is formed, in which employees loyal to the company are selected, who have a weak idea of what they should be doing. The results of their work are predictable: such employees do everything except solve their direct tasks, which, by the way, no one sets for them. Isn't it easier to outsource marketing than to keep several useless employees?
The company is unattractive to good specialists
The consequences of the two previous factors will not take long to appear. Incompetent management, weak HR, lack of conditions for professional growth - all this seriously reduces the employer's rating for competent marketers. In a year or two, it will be impossible to find anyone willing to work for this company. This means that the only option left is to delegate the duties of a non-existent department to a team of professionals from a third-party company.