It's bad if it's closed even though the profile says "open". Do you have a final tip for our readers regarding content marketing that you would like to share with them? The Google team, with its increasingly intelligent algorithms, decides who stays in good organic positions in the long term.
Write for the reader, not for crawlers. Show your expertise in prominent places on the website and communicate with potential new customers on other channels.
And what if your "favorite competitor" keeps challenging you for a top position? You can't reinvent the wheel, so find out where the greater success comes from with a similar offer.
View the race for the best places as a sporting race. Who has the rcs data netherlands better running shoes, the more sophisticated technology, the more staying power, enthusiastic fans, renowned sponsors, the greatest ambition? Just as athletes can have a bad day, a subpage can also lose traffic.
This doesn't have to be due to bad content marketing. What counts in the long term is the big picture: Are you happy with your "digital work"? Storytelling, good stories, current information - from a copywriter's point of view, these are of course the most important criteria.
When it comes to content marketing, always make sure that everything on the page is really relevant. And always check yourself critically: Are there gaps in the content and thin content? Is there duplicate content? Boring "text deserts" with no structure? Optimize all pages so that you enjoy reading the texts yourself and stand behind the statements one hundred percent.