In addition to the 1000th comprehensive product presentation in the company blog, you should think about which topics customers, fans and interested parties might also find exciting (or more exciting). But where can you get inspiration for new topic ideas?
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you should first get an overview of the articles and content you have written so far in your blog, i.e. carry out a content audit . Where are there gaps? Which topics could be useful to build on? If you don't come up with any ideas, start researching.
1. Use tools to help
If there are already specific topics or keywords that the target group could be looking for, you can check these using various tools. They provide information on whether and how often terms are searched for, whether there are other related search terms and which other words are used to supplement the search queries. For example, you can rcs data thailand use the Google Ads Keyword Planner or keywordtool.io. Another way to get topic suggestions is to use "W-question tools". Here, too, you can enter a starting term and you will receive extensive suggestions for possible combinations with the starting term. After research, it is important to take a look at the results in order to filter out the appropriate topics and questions. Because not all results are useful for your own blog or for the target group.
2. Look at your own resources
If the website has a search function, you should look at the list of search queries. With the help of a web analysis tool, the terms entered can be saved and exported to a results list. This can help you identify potential topic ideas that are in high demand among website visitors. [caption id="attachment_24624" align="alignnone" width="1467"] Fig. 2: Website visitors' search queries can be exported from Google Analytics to an Excel document. In this example, the most common searches were for posts about the Google Tag Manager.
3. Watch the competition
What can also be very helpful is analyzing websites, blogs and social media profiles of competitors. Social media in particular makes it easy to see which topics were shared the most and therefore worked best. This article was summarized by Mandy Reckert. The content comes from the last online seminar "Content Seeding" by Andreas Schülke (Head of Content Marketing, Bloofusion).