In large international companies, you can find a separate department that works on creating a positive image of the organization. The task of this PR department is to develop and form a certain ideal image of the enterprise in the eyes of public groups. The goal is a positive perception of the company's mission and philosophy - care for employees, responsibility to society, careful attitude to the environment, fulfillment of social obligations, etc.
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We constantly mention the influence of the PR department on creating a favorable image of the company, forgetting about the importance of the HR department. It is here that, with competent and effective personnel management, a positive internal image of the organization is formed. Because loyal and qualified employees are the key link in a successful company!
Unfortunately, it is impossible las vegas email list to stop staff turnover completely. In this case, parting with the employee should be on a positive note. It is worth remembering that an offended person can spread unpleasant rumors about the company, thereby forming a negative image of the organization among potential clients.
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The HR department employees have an important responsibility to create and maintain a positive internal image of the company. HR specialists ensure that the legal rights of employees are fully respected. The image of the manager was mentioned above not only from the outside, but also from the inside. There are also two departments here - PR and HR, which are responsible for forming a complete image of the company. Image makers take care of the attractiveness of the company for investors and buyers, and HR employees - for future employees.
The HR department must solve the following tasks:
to form and maintain a loyal attitude of employees towards working in the company, which is an important factor in the successful development of the business;
ensure improved mutual understanding between the company and other participants in business interactions;
expand the firm's areas of influence through marketing and advertising;
identify and dispel rumors and other negative aspects that negatively affect the company’s image;
to promote cohesion among employees within the company, and to develop responsibility and motivation among them.
To ensure the necessary development of the company's image, the following PR activity options are used as the main tools:
press conferences;
charity events;
professional articles in specialized printed publications and other media;
industry exhibitions and seminars;
thematic conferences and other events for partners and consumers.
How are the media and the company's image related? The most effective ways for the HR department to form a positive image within the company include corporate publications aimed at covering the life of the company, its successes and prospects.
In-house magazines, newspapers or other forms of information publications serve as a tool to unite the team, motivate and encourage employees, announce the organization's news, and highlight the features of products. In addition, corporat