It most often remains behind the scenes, along with processes and technologies. For some reason, few people think of talking about their previous achievements.
Most companies are concerned with satisfying their customers, but they forget to praise themselves, which is also very important.
What do you mean by packaging your experience? Show clients you've worked with (their photos or company logos). Or demonstrate your case studies in a "before" and "after" format. What else? Keep a blog, inform readers about what you're doing now.
For example, the packaging of one American athlete's experience was presented as a demonstration of the results of people he worked with (we are talking about hundreds of clients). All this looked very impressive and worked great in promoting his personal brand.
Experience gained
Company pitch
According to the theory of the egypt email list so-called Hunt recognition ladder, a client first looks for a product/service and only then for a company to which he can turn for this.
Yes, in general, a company is a collection of other parts of a business package, and yet, in itself, it also has a set of certain qualities, advantages and disadvantages.
It is best to demonstrate the company's packaging in the form of achieved indicators. Numbers are clear, short and understandable. A rational person will quickly grasp the essence. And so that the information does not look too boring, you can add a short story or an article about your company.
For example, when a client needs the services of a leasing company, he carefully studies any available information about potential partners.
But it is not always possible, and not always desirable, to spend a lot of time on this. A potential client will not read a presentation of several pages. So there is a greater chance of getting an order from a company that presents figures on six key indicators of its work. This is clear, understandable and easy to digest.