How to Improve Your Call-to-Action (CTA) to Maximize Lead Capture

[shishir.seoexpert1]

The Power of Reciprocity Increases Response Rates
In the context of social psychology, reciprocity is the practice of responding to a positive gesture, action, or behavior with a similar sentiment — essentially, rewarding someone else for their kindness with a kind act of your own. In my book, Sell The Way You Buy, I talk about one of the easiest ways to invoke reciprocity with our customers which is to simply listen to them. In fact, in a Salesforce State of Sales Report, when salespeople were asked to list factors that they felt had an extreme or substantial impact on converting a prospect to a customer, listening topped the list.

But listening-driven reciprocity can also gambling data singapore play a big role in getting our customers and prospects to respond to us. When a salesperson demonstrates that they did their homework and invested the time to craft a highly contextual and relevant outreach message, we actually feel slightly indebted to them. In fact, I’ve responded to many sellers who’ve prospected into me in this way with replies commending them on their approach. And while your investment may not land you with a sale (at least, not yet), at a minimum you’ll get a response and have a much better sense of how to navigate the deal.