Easier to measure results

[rifathasann]

" Mr. Oshima : Apart from the survey, it's good that the responses to CRM measures can be quantified, as it's easy to keep them . I also think it's convenient to be able to promote the service to members by email, just like sending a letter . Shinohara: Thank you. About three months after we started the pilot project, we had some twists and turns, such as the idea of ​​temporarily postponing the launch of a membership organization.


But we eventually launched CLUB SHIGA KOGEN, and ecuador telegram database are now experimenting with various CRM initiatives. How do you feel looking back on it now? Noguchi: Actually, we didn't have an online membership like this one, but we had the idea for a membership system 15 or 16 years ago. However, it was canceled due to various circumstances. So it was a good opportunity to talk about this membership system and CRM again. We have yet to build the membership system, but I think it 's off to a good start.


What about Oshima, who actually manages the membership organization? Oshima: I also wanted to start a membership organization, but once it was launched, I had to operate it. When I thought about the future, I couldn't figure out how to operate it, so to be honest, I wanted to take a little more time to launch it. However, I changed my mind and thought that if I launched it on this occasion , even if it didn't go well in the first year, I could just keep going and learn from that experience and use it in the next year.