Create a publishing schedule

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You can create the most effective content strategy in the world, but what's the point if you don't post on time? Unfortunately, there is no perfect formula for posting romania cell phone number list on social media. The ideal frequency and time of posting depends on the target audience, brand niche, type of content, etc. In addition, you cannot foresee in advance all the news that may appear later. Therefore, we recommend that you be guided by two factors - the time of activity of the target audience and the frequency of publications.

The easiest way to find out when your audience is online and ready to consume content is to use analytics services. The Hootsuite platform will not only provide you with a comprehensive report, but will also tell you when the best time to post is based on your followers’ demographics and social data.

Frequency of publications is one of the factors that influences the promotion and ranking of content. Depending on each social network, recommendations may vary:

In June 2021, Instagram CEO Adam Mosseri confirmed that publishing two posts per week and two Stories per day is the best way to succeed. In particular, publishing two or more posts per day can reduce your Page's reach due to the nature of your target audience.
TikTok recommends posting videos at least once a day and no more than four times a day for best results.
For Facebook, relevance is the main factor for better ranking of publications. New publications always have more weight, but here you should focus on the characteristics of your target audience.
Collaborate with influencers

The main goal of collaborating with influencers is to create genuine love for your brand. Why is this important? The statistics speak for themselves:

61% of consumers trust influencer recommendations, while only 38% trust branded social media content;
93% of marketers use influencer marketing in their campaigns and consider it one of the most effective methods in their advertising strategies;
80% of consumers make purchases based on recommendations from influencers.
To get the most out of your influencer partnerships, you need to be actively involved throughout the partnership lifecycle. This will not only increase the effectiveness of your campaigns, but also strengthen your relationships with your influencers. Here are some tips to help you make the most of your partnerships:

Define your goals . It is important to develop and organize a clear collaborative workflow so that you can maximize your marketing efforts. To do this, define the goal of the campaign: attracting a new audience, increasing awareness, increasing sales, etc.
Engage with the influencer . Imagine that you are hiring a new employee to your team. Introduce the influencer to the brand values, its benefits, and advantages. Through a smooth onboarding process, the influencer will be able to feel connected to the brand and be inspired to create powerful and authentic content.
Don’t use a one-size-fits-all approach to collaboration . An effective influencer marketing strategy requires that you communicate with the right people using the right tools. The first step is to identify who your target audience is for a specific campaign. Then, you need to select the content formats that will interest potential customers the most. Analyze your competitors, but don’t use the same tools.
Track performance metrics . It’s important to have a clear understanding of the metrics that will give you an accurate picture of the results of your collaboration. Focus on your end goals and use automated tools to analyze the data.
Communicate with influencers . Transparent and clear communication is important to maintain partnerships with influencers. Create a clear brief that outlines your expectations for the collaboration. Keep the influencer updated on changes in the life of the brand. Having a well-thought-out influencer marketing strategy will help significantly increase revenue and ROI.
Case: supermarket chain "Silpo" actively collaborates with popular bloggers. Thus, influencers in the culinary niche advertise products they purchased at the "price of the week" in their recipes. There was also room for entertainment content: in the TikTok social network, the bloggerVlad ShevchenkoThus, videos with his participation collect more than 4 million views.