The Impact of Web 3.0 on Digital Marketing Strategies

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In sales, reciprocity can be a powerful psychological force when it comes to engaging and converting buyers. The key is picking the right behaviors, engaging in them early and often, and ensuring the customer understands there are no strings attached.Last week I was speaking to a sales leader at a multi-billion dollar software company who shared that one of his team’s biggest challenges is getting stuck in a sea-of-sameness and struggling to differentiate themselves from their competition.

“We have incredible customers, world-class technology, and gambling data south korea an amazing, experienced team, but our customers still see us as a commodity! In the end, we have to give deep discounts to drag deals over the finish line.”

Unfortunately, he’s not alone in experiencing this problem which gets worse every year for three reasons:

1. Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market. For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8% in the move from 150 to 14106 solution options.