Place web advertisements

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e first difference is the way they attract customers.



The methods of attracting customers are completely different between offline and virtual exhibitions. We will explain the methods of attracting customers for each.



Announcement of the event on the company website



For virtual exhibitions, you can announce the event on your own website.

Of course, it is also possible to announce offline exhibitions on your company's website.

However, while you can simply attach the URL for a virtual exhibition and direct people to it, an offline exhibition requires people to visit the venue in person.



Press release distribution



The second difference is distributing a press release.

Distributing a press south korea cell phone number list release is an effective marketing strategy for both offline and virtual exhibitions .


However, just like announcing an event on a website, distributing press releases alone is not enough to increase the number of people who will attend an offline exhibition in person.



Post information on the event announcement website



The third difference is that information is posted on the event announcement website.

It is very important to use other companies' platforms for both offline and virtual exhibitions .

In particular, if you can utilize an event announcement site, many people will visit your offline exhibition.



Send event notification email



The fourth difference is that an email announcing the event will be sent.

If you already have your customers' email addresses, send them an email informing them of the event .

This will inform customers that offline and virtual exhibitions will be held.



Place SNS ads



The fifth difference is that we run social media ads.

Although social media advertising is costly, it boasts an overwhelming ability to attract customers , making it one of the most recommended marketing strategies.

However, depending on the SNS you use, your target demographic may differ and you may not be able to successfully guide people to your offline or virtual exhibition, so it is important to conduct attribute research on SNS.







The sixth difference is that they run web advertisements.



Social media advertising is effective, but if you are focusing on exhibitions, web advertising is essential.

By placing web advertisements, information about offline and virtual exhibitions will catch the eyes of many people.



Introduction from a sales representative



The seventh difference is that you will be introduced by a sales representative.

If you have a sales representative, ask them to inform other companies that you will be holding an offline or virtual exhibition.

Since we can make the announcement directly, our business partners often respond well .



How to display your products


The next difference is how the products are displayed.

In an offline exhibition, you can actually put your products on display and let visitors touch them, but in a virtual exhibition, you can't do that.

Recently, it has become possible to hold exhibitions in metaverse spaces, but the opportunity to touch and handle the products is something that can only be achieved at offline exhibitions.



How to provide product brochures


The next difference is how the product introduction brochure is provided.



For offline trade shows, you can share your catalogs and materials in paper format, but for virtual trade shows, you'll need to convert them into PDFs or other files to format them for online use.



How to negotiate at the venue


The next difference is how business negotiations are conducted at the venue.

At offline exhibitions, you can actually talk to customers, so you can convey even the finer details.

However, in the case of a virtual exhibition, you will need to prepare business documents and conduct business negotiations using online tools.

Although virtual exhibitions tend to have lower initial costs, they still cannot beat the benefits of conducting business in person at the venue .



How to hold an offline exhibition




Now, I will explain how to exhibit at an offline exhibition.



Method 1: Find out about offline exhibitions
Exhibiting method 2: Set goals
Exhibit method 3: Simulation
Exhibiting method 4: Consider pre- and post-event measures
Exhibitor method 5: Plan your tactics for the day
Exhibiting method 6: Follow up with freshness in mind


I will explain each one.



1. Find out about offline exhibitions


The first step in how to exhibit is to find out about the offline exhibitions that are being held.

In the first place, customers who come to offline exhibitions do not want to "buy products" but rather "gather information." In other words, it is a no-no to try to sell your products at offline exhibitions.

The ideal flow would be to provide customers with the information they are looking for at an offline exhibition and then have them make a purchase.