But… can you do digital marketing on this app? The answer is yes. Marketing on WhatsApp is a strategy that is increasingly being used by more companies to carry out promotions, customer loyalty campaigns, to encourage corporate communication, etc.
Without a doubt, it is a booming marketing trend due to its low cost and the good results it can bring to companies .
Below, we invite you to discover canada phone number list everything about WhatsApp Marketing: what it is, advantages, how to create a strategy, success stories and some tips to put it to good use.
What is WhatsApp Marketing?
WhatsApp Marketing, as its name suggests, is a marketing strategy that is carried out through this mobile application. This strategy consists of taking advantage of one of its main features: instant messages .
Typically, WhatsApp Marketing strategies include these types of actions: communicating with the audience and sending valuable content.
This mobile application was not originally designed to develop marketing strategies. However, its great success among small, medium and large companies, pushed the company to launch a more commercial version: WhatsApp Business , an App that facilitates interactions with the audience , offering tools to automate WhatsApp, organize and respond quickly to audience messages.
Differences between personal and business WhatsApp
At first glance, both applications are practically the same. However, WhatsApp Business also includes:
Professional profile
WhatsApp Business allows you to edit your profile at a more advanced level and define the main characteristics of your business , such as: name, type and description of the business, address, hours, website, email, etc.