10 reasons why you should position your website

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Every entrepreneur in the e-commerce industry knows that in this business, effective website positioning is key. Without professional SEO, even the most modern website will be empty. What is good SEO? These are actions performed by professionals who optimize the website code and its content from the point of view of search engines and user needs. Below are 10 reasons why you should invest in SEO.

Customers come to you through a search engine

More than 98% of people who shop online start their belgium number dataset by entering the product name from Google. Thus, the higher your store’s position, the more chances you have to make a profit. In short – if you are not on the first pages of Google search results – you do not exist. It is important to constantly maintain a high position, and Google’s recommendations are constantly changing, a positioning specialist should monitor your website and optimize it according to the latest recommendations.

A high position at Google means prestige

Statistics show that after entering the desired phrase, your potential client goes to the pages listed on the first page of search results. For companies, on the contrary, there is already a very small piece of the cake left, and the rest can forget about what will attract customers in this way. If your website or store is on the first page of search results, you have already won the competition. Moreover, Internet users will perceive your company as prestigious and reliable.

Positioning increases traffic to your website

Website positioning makes more people find it. Professional SEO is not only about a high position in Google. After a few months of effective positioning of your website, you will notice an increase in visits to other websites - industry blogs and Internet forums. This happens when your SEO specialist has a well-thought-out link building policy and the page is filled with SEO-optimized content.

Positioning increases your profits

Here it is very short and specific - the more visits to the site or store, the more sales. A good position in Google and quality content on the site is your virtual trader.

SEO creates your brand image

We have already mentioned that pages on the first page of Google search results are perceived as reliable, more stable and with a strong position in the industry. Frequent display on Google of keywords closely related to your industry makes you recognizable. Customers know your brand, and there is a high probability that they will recommend it. You will also be known and respected in your industry. Your contractors and competitors will undoubtedly take you seriously, so you can count on more profitable contracts and more cooperation offers.

Raising awareness in the local market

If your company operates primarily in a local market, you should focus on what is known as local positioning. A well-executed one will direct you to many customers who are looking for your services near each other.

The most valuable are organic results

We can also ensure a high position in search results by purchasing ads on Google. As statistics show, Internet users are more likely to choose organic results than sponsored ones. You will get a much better effect by investing in the positioning of your website .

SEO is cheaper than Google ADS

When purchasing Google ADS, it is necessary to take into account that the effect will be directly proportional to the financial costs. To increase traffic, you will have to invest more in advertising. On the other hand, providing your site with constant SEO services guarantees that you will regularly increase website traffic and your profit. Professional SEO activities, website optimization in terms of new Google recommendations, are relatively cheaper than purchasing paid advertising, especially in highly competitive industries.