In the digital age, there is seemingly infinite scope for creating meaningful australian business email list brand experiences. By developing content and communications that extend far beyond the 90 minutes on the pitch, you can generate tremendous fan engagement.
Brands can create multi-channel content related to various aspects of the tournament, such as breaking news, player spotlights, and immersive experiences (including in-app games, quizzes, or augmented reality features). All these tactics enable you to boost your brand awareness while capturing a wealth of those all-important big moments.
Here are just two broadcasters that are upping their game for the tournament.
In addition to its stunning CG-infused World Cup multi-channel marketing campaign, UK broadcaster ITV is complementing its FIFA coverage partnership with content that extends beyond the on-pitch action.
With timely social media updates surrounding the tournament’s action and engaging in-app coverage, ITV is on a mission to bring women’s soccer to the forefront of public consciousness.