This brings us to point three:

[sumaiyakhatun26]

Exactly.

At the moment, we still have such an option. However, if the changes that are slowly appearing within the Facebook system (and also concern the Google ecosystem and other advertising systems) actually come into full force, the aforementioned testing will not be possible.


#3 MOST BUSINESSES DO NOT HAVE THE SCALE NECESSARY FOR MARKETING AND SALES AUTOMATION TO ACTUALLY WORK
Hell! Most businesses don't even have the scale to test anything.

Very often, when I conduct training or consulting for clients and we enter the area of ​​paid china rcs data advertising on Facebook, we discuss certain boundary conditions. For example, the minimum amounts that should be spent on testing a given group in a given time.

And it quickly turns out that the client has very ambitious plans. He would like to test a dozen or several dozen target groups and just as many creative variants simultaneously, in order to find the so-called sweet spot, the ideal combination that will reach the right people in the right place.

And then I come along and temper such assumptions a bit by stating:

No, no, no! With this budget we can do not 30 but 3 target groups at most. Because if we do more, the algorithm will not be able to draw correct conclusions.

Why? Because it will have too little data.

What does this mean?

Contrary to popular belief, Facebook and paid advertising tools are not ideally suited for small businesses. Yes, they are great tools, but they work best when they reach full scale.

The more data an advertising ecosystem collects about: