One cold call or email is never enough, so don’t expect that one snail mail will be either. Plan to write several letters. After all, you’re prospecting.
Have several ideas you want to share. Do some research. Watch their social media comments to see what they’re focused on or celebrating. Write letters about those.
Switch things up. Don’t always use the same note card or style paper. Consider sending a postcard with a fun picture on the front.
Snail mail prospecting works! The rush toward digital prospecting as a singular strategy leaves a gaping hole for you to step through to distinguish yourself. When you reach out with a personal letter, prospects will remember you and take your call.Will Customers and Prospects Accept Virtual Sales Calls?
Sales professionals are worried about getting customers to accept bahrain telegram data virtual selling. This is the real secret to getting your customers to not only accept, but love virtual sales calls:
When I started my company, Sales Gravy, in 2007, right at the cusp of the global financial crisis, I found myself in unfamiliar waters. For my entire career, I’d sold face-to-face. I was damn good at it. I never considered that there was any other way.
But my prospects were spread out all across the country. I had limited startup funds. Therefore, I could not afford to the risk of buying a plane ticket, only to lose the deal. If I wanted to grow my business (and I did), my only choice was virtual selling—face-to-face was not an option for me.
My Mindset Shift
It required a massive mindset shift. I had to change my belief system about selling. It required me to get past my fear and just do it. Out of pure necessity, and many mistakes later, I eventually mastered virtual selling.