Two Ways to Deploy a Next Selling Strategy

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If they’re buying a double burger, suggest adding an order of fries and a soft drink. If they’re buying a computer, suggest that they add a computer bag, screen privacy filter, software applications, LED projector, or a tablet.

Effective cross selling will increase the revenue on the purchase by 5%-15%.

Next Selling
Next Selling is following up with a buyer after a purchase with an exclusive offer.

If, for example, the buyer bought a combo meal, a fast food guatemala telegram data chain could send them an exclusive burger-of-the-month club offer only available to real burger lovers. With a computer, the store could send them an exclusive offer to attend a ‘how to use your computer’ workshop at a discounted to $99 from the regular price of $300.

Recency Strategy
The recency strategy is easiest to implement and execute. It only requires that you compile a list of buyers who’ve purchased, within a specified timeframe. Example, any customer who purchased a computer in the last 7 days.

Cohort Strategy
The cohort strategy requires more analysis to identify buyers who’ve made multiple purchases and organizing them into groups or cohorts.