Two Ways to Deploy a Next Selling Strategy
Posted: Thu Jan 30, 2025 3:33 am
If they’re buying a double burger, suggest adding an order of fries and a soft drink. If they’re buying a computer, suggest that they add a computer bag, screen privacy filter, software applications, LED projector, or a tablet.
Effective cross selling will increase the revenue on the purchase by 5%-15%.
Next Selling
Next Selling is following up with a buyer after a purchase with an exclusive offer.
If, for example, the buyer bought a combo meal, a fast food guatemala telegram data chain could send them an exclusive burger-of-the-month club offer only available to real burger lovers. With a computer, the store could send them an exclusive offer to attend a ‘how to use your computer’ workshop at a discounted to $99 from the regular price of $300.
Recency Strategy
The recency strategy is easiest to implement and execute. It only requires that you compile a list of buyers who’ve purchased, within a specified timeframe. Example, any customer who purchased a computer in the last 7 days.
Cohort Strategy
The cohort strategy requires more analysis to identify buyers who’ve made multiple purchases and organizing them into groups or cohorts.
Effective cross selling will increase the revenue on the purchase by 5%-15%.
Next Selling
Next Selling is following up with a buyer after a purchase with an exclusive offer.
If, for example, the buyer bought a combo meal, a fast food guatemala telegram data chain could send them an exclusive burger-of-the-month club offer only available to real burger lovers. With a computer, the store could send them an exclusive offer to attend a ‘how to use your computer’ workshop at a discounted to $99 from the regular price of $300.
Recency Strategy
The recency strategy is easiest to implement and execute. It only requires that you compile a list of buyers who’ve purchased, within a specified timeframe. Example, any customer who purchased a computer in the last 7 days.
Cohort Strategy
The cohort strategy requires more analysis to identify buyers who’ve made multiple purchases and organizing them into groups or cohorts.