HubSpot’s Sales AI improves forecast accuracy in two ways:

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As head of marketing at Amazon Studios, Mike Benson must figure out how to leverage data to predict a show’s potential success and keep fans engaged between binge-watching sessions. His approach is based on an old marketing principle: “You either want to grow your customer base or you want to get your current customers to buy more—or more often ,” he says. So Benson and his team use the data at their disposal to determine which audiences to target for specific shows, which ones are likely to appeal to a specific niche, or which ones have the greatest potential for success.



Then, resources are allocated accordingly. Such an gambling data europe approach motivated Benson and his team to launch an IRL ( in real life ) promotional campaign for the popular Amazon series The Marvelous Mrs. Maisel in 2018. The concept: to revive, on a temporary basis, the legendary Carnegie Deli in New York. Opened in 1937, the famous restaurant enjoyed its glory days during the 1950s, before closing for good in 2016. The place was very popular with actors at one time, and literally becomes a character in the series.



Benson and his team came up with the idea of ​​reopening the Carnegie Deli for a weekend, and recreating in detail its 1950s version – including the prices of the time, the decor, old telephones allowing imaginary conversations at the various tables to be heard, and even anachronistic messengers announcing the restaurant's return to newspapers and social media influencers. Unsurprisingly, thousands of New Yorkers lined up for hours to get in on the unique experience, and some 11,000 were seated at a table.