What is analytical marketing and how to apply it in your company?

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Within a company, decisions need to be made with maximum precision. After all, even a small error can cause major losses. That's why it's so important to adopt strategies like analytical marketing.

Through it, it becomes easier to make choices that lead to increasingly better results, since they are based on evidence and not just intuition. In this article, you will understand what analytical marketing is, how it works, its benefits and how to apply it to your business. Check it out!

What is Analytical Marketing?
Analytical Marketing is a marketing albania number dataset that works with data to guide decision-making . Its goal is to provide an accurate basis to guide actions and choices, considering concrete facts.

It all starts with tracking data that allows you to understand how your audience is reacting to your current strategies. For example, how many people saw an ad and made purchases based on it, how interactions are on social media, on the website or in the app, and so on.

This data is collected manually or through technological tools and then analyzed and used to build behavioral patterns and trends.

What are the characteristics of Analytical Marketing?
The main characteristic of Analytical Marketing is to present a complete scenario for those who apply this strategy. It allows us to observe the situation in the past, analyze the present and make predictions.

By collecting, analyzing and managing past and present data, we understand the public's behavior and consumption patterns. This makes it possible to identify future trends and outline strategies aligned with this reality.

This type of marketing is closely linked to the concept of Big Data and allows the exploration of a multitude of data, both from the public and the market and from competitors. Therefore, the company that knows how to apply it and is able to process data well has valuable material to develop differentials.

What are the benefits of this type of marketing?
Analytical Marketing brings a series of benefits that make a difference in decision-making. After all, as we explained, decisions become more accurate and are no longer based on intuition and “guesses”.

Some of the advantages you can achieve are:

greater understanding of the public and their behavior;
generation of new opportunities;
optimization of implemented strategies;
quantification of return on investment;
greater focus on company objectives;
market and competitor monitoring;
cost reduction with actions and strategies;
greater predictability.
How to analyze marketing data?
First, you need to define a goal. You need to have in mind what you want to understand and analyze in order to track and collect data. Ideally, this collection should be guided by KPIs, which are metrics related to the goal you have set. For example: