Digital Marketing: Courses

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There are plenty of free digital marketing courses on the Internet

To expand your knowledge on a subject, there is nothing better than studying.

We present to you the best digital marketing food and beverage email list courses we found so that you can delve deeper into the concepts presented throughout this post:

Inbound Certification
A series of classes taught by Hubspot Academy , known as the company that created the inbound marketing methodology in the digital world.

There are 12 free classes on the stages of inbound and, at the end, you will have to take a test to evaluate how much you learned.

Online Attention and Reputation
With the Tutellus platform you will learn what a Community Manager must know to properly manage interactive communities and handle online reputation crises.

SEO Course
Knowing about SEO is essential to achieve good positioning of your site in search engines.

With this 6-module, 18-hour course, you will be able to immerse yourself in this changing world. At the end, you will have your certification.

E-commerce course
Taught by Google Activate and the School of Industrial Organization, it is free and offers information related to virtual stores.

Online Digital Marketing Course
Also from Google Activate, by doing so you will have a broad understanding of digital marketing.

Digital Marketing Agencies
Digital marketing agencies are companies that create and execute marketing strategies, especially communication strategies, in digital media. They provide strategic advice, creative services, content production, etc.

Digital marketing agencies are a large and thriving industry all over the world.

They are generally made up of the following departments:

1. Sales Team
This team does exactly the same thing as every company. It puts the company in contact with potential customers, attracts new business, and executes and manages contracts.

2. Customer Service Team
Once the customer enters the game, the account managers or customer service executives coordinate their requirements.

In addition, they create and execute, through specialized areas, strategies based on such requirements.

3. Editorial Team
It is made up of those who create the content pieces that have been determined in the strategy. To do so, they focus on keywords, topics and specific treatment of the information.

Their work is directly related to SEO optimization guidelines.

4. SEO (Search Engine Optimization) Team
The SEO team helps improve the visibility of the client's website in organic search engine results.

To do this, it focuses on content guidelines, but also on the architecture and organization of the websites.

5. Design Team
Also essential in a digital marketing agency, the design team is responsible for shaping the visual elements of the publications.

They also take care of the aesthetics of the website, making it attractive and friendly for potential customers.

6. Development Team
The development team is responsible for programming and making websites secure and easy to navigate.

7. Paid Media Team / Pay Per Click (PPC)
Paid marketing is a strategy that offers clients greater prominence on the web by ensuring that content appears in privileged places in the SERP or on social networks.

It is a field that requires dedicated professionals. Their functions extend to publisher websites, custom media buying, and content marketing platforms. Their goal: to make the client stand out in the competitive digital market.

8. Social Media Team
Manage social media platforms to promote brands and facilitate interaction between them and their real and potential customers, as well as with influencers.

This team creates strategies, executes them and analyzes engagement on different platforms. In addition, they are responsible for listening and monitoring on social networks.