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In HubSpot , creating Lead Scores is easy.

You just need to take your logic, set up the scoring tool, and then run it for a couple of weeks. Is it working? Does it sync with your CRM system? Is the sales team actually using it?

If the answer to any of the above questions is “No,” you need to re-evaluate why it’s not working and in some cases, whether the score is actually useful to your team.

Step 5: Refine efforts
A meeting should be set up every quarter forex email list to discuss any optimizations that need to happen in the scoring process.

Is it working? Is it not? Why? Is there anything new that needs to be taken into account?

Write down everything you understand from this meeting, reconfigure the tool, and test to make sure it works. Continue this process every quarter.

By implementing Lead Scoring into your strategy, you can ensure that your sales team is getting the best qualified leads.

Not only does this keep both teams happy, it also allows you to show proof that your inbound marketing efforts are worthy.

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How to get more clients with a lead scoring strategy?
[Tweet “#LeadScoring helps differentiate prospects to apply strategies based on their interest”]

Scoring our potential clients based on their level of interest helps us to differentiate the prospects in order to apply the different strategies that we have previously designed with a higher degree or rate of success.

By setting scores based on interest level, you can rank the traffic coming to your website and even each of your landing pages.

The actions your potential client is performing help you to know what type of prospect they are ; it is possible to determine if that client is in a maturing stage, if they need to be “educated” about your product or if, on the contrary, they are a lead that is already considering making a purchase.

As part of your lead scoring strategy, you can assign a score to each action performed by your lead.

A prospect who opens an informational email will not have the same score as a potential client who opens an email with a specific offer.

[Tweet “With a lead scoring strategy you can score your prospects according to their conversion potential #leadscoring”]

Taking into account the demographic data and the level of interest shown by your potential client, it is possible to develop a matrix like the one shown below and thus give a score to each prospect.

This strategy increases sales efficiency , as marketing teams can focus their efforts on those most likely to generate revenue.