Inbound Marketing vs Outbound Marketing: What are the differences?

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The main difference between Inbound Marketing vs Outbound Marketing is that the former attracts customers and the latter looks for them .

Which of the two works better?
It is not a good marketing practice if you interrupt your audience with information that does not interest them and the numbers prove it. For example, Inbound Marketing gets more than 90% of clicks on the Internet, while Outbound Marketing only gets 10% of them.

Inbound Marketing is not only more gmx email list consumer-friendly, but it also generates better results. According to Search Engine Journal , leads generated through Inbound Marketing cost 60% less than Outbound Marketing leads.

On the other hand, according to Hubspot, Inbound Marketing costs 62% less per potential customer than traditional outbound marketing. In addition, Inbound Marketing spends 61% less on costs per customer than companies that use outbound marketing.

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When we talk about attracting potential customers, i.e. Leads, Hubspot also claims that through Inbound techniques 54% more leads are obtained than through Outbound practices.

Likewise, according to Gannett Local, companies allocate 34% of their general budgets to user acquisition tactics through Inbound Marketing. 11% more than they allocate to intrusive advertising strategies, such as banners.

That's all very well, but what about the return on investment? According to Hubspot, 86% of marketers are doing Inbound Marketing and 34% of them have seen their ROI grow in the last year.

As you can see, Inbound Marketing brings better results than Outbound Marketing, from the number of leads to the return on investment, but then why are there companies that still focus on Outbound Marketing? : 400;”>There are mixed opinions on this topic, and everything will depend on your product and your Buyer Persona. For example, if your Buyer Personas include people aged 60 to 85 who do not use digital channels, it may be worth integrating a bit of Outbound Marketing into your strategy.

For example, in the following video we see how a brand found the balance between Inbound Marketing and Outbound Marketing. The success was resounding.