Consistent language for marketers and salespeople

[sumaiyakhatun26]

And finally, the last mistake, more of a process-organizational than a substantive one, I called it that, marketing and sales talk about different things and in different language. And the older I get, however boomer it may sound, and the longer I sit with both types of department, because I personally work as a consultant with both sales departments, because.

I used to be a sales director myself and I manage sales in our companies, and marketing activities, the more I see that problems are often at the level of misunderstanding and that it takes just as much work to work out the substantive russia rcs data issues as it does to work out that everyone thinks the same about the same things, understands certain concepts in the same way and knows together that they are heading towards a specific goal and this requires specific steps.

Such unification of vision, unification of direction, as they nicely say in corporations, alignment, is one of the key roles of managers or such consultants from a certain level, and the larger the company, the more necessary it is. And I will use some anecdotal evidence, or rather a situation that happened to me, to show how often it is possible to identify this type of problem.