Benefits of Having a Content Manager

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Measuring and Analyzing, fundamental tasks of a Content Manager
Content Manager according to Deshpande

Another premise that answers the question of what a Content Manager is is the one that highlights their ability to perform qualitative and quantitative analysis of all the content produced by a company.

These functions respond to the need to measure all the necessary aspects to determine whether the content is achieving the desired goals.

In any process it is necessary to determine what works, what can be improved and what should be discarded.

When evaluating the content offered by a company, it is necessary to define what the conversion rate and return on investment are.

Below we present the main KPIs (Key Performance Indicators) that every Content Manager should manage.

Important Metrics that a Content Manager high school senior mailing list should take into account
Content Manager Figures

Subscription rate: users who have registered after consuming certain content.
Bounce rate: percentage of users who arrive at a landing page and leave without completing the form, for example.
Social influence: the number of times a piece of content is commented on or shared by users.
Session depth: This is determined by the number of articles a user consumes in a single visit.
Cost per lead : If you are running an investment campaign, you must know how to measure the cost of each lead. This is equal to total leads divided by investment.
A Content Manager must also evaluate his or her team. For this reason, more specific metrics come into play to determine the performance of the content by author, even considering the topic and format individually.

This is an important advantage for companies that have someone dedicated exclusively to an area as important as digital content.
The valuable possibility of having someone dedicated to researching and adapting trends and conversations relevant to our users.
Ability to plan content that leaves no room for improvisation, but rather generates value.
Have a specialist design content that will help your buyer persona become buyers that translate into sales and income for your company.
Generating value on each platform and articulating them using strategic content will always yield results.