The effort to advertise during the Super Bowl

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Álvaro Luque did not specify how much it costs to advertise during the Super Bowl , but he did say that the value of the advertising is negotiated, calculating approximately between 4 and 4.5 million dollars for about 30 seconds .

That seems like a lot of time for the amount of screen time it represents, but given the magnitude of the event, it's enough time to reach a huge audience.

The Super Bowl is the most important investor leads time of the year for this brand, according to its president, and they double their efforts during this time.

Thanks to last year's advertising, they had a 35% growth in sales , which allowed the company to position itself strongly and repeat the strategy in 2016.

[Tweet “Promoting during the Super Bowl increased sales by 35%”]

For Avocados From México, the Super Bowl is not an expense, but rather an opportunity to reach a larger audience, expand and also promote original content .

The creatives of this brand were in charge of making the most of those 30 seconds to provide entertainment to the viewer and not just an invitation to consume their products.

This is why Avocados From Mexico's videos fit into this event and allowed them to be the first brand to promote this type of food.

The space museum-based ad was selected as one of the top ten Super Bowl commercials this year.

Álvaro Luque has vast experience in Latin America, which allowed him to reach an important company in the United States by understanding what the public is looking for in an advertisement.

In this way, both videos repeat the main idea: playing with life on other planets and one of the most earthly customs when enjoying a sporting event.

Visual content is becoming increasingly essential for brands. To be successful, you need to create useful content that provides value, whether it is informative or entertaining.

And you should not neglect the format, video advertising is the one that can immediately impact potential customers.

In addition, it is the format that allows you to combine a variety of resources that facilitate the possibility of unleashing the imagination and telling compelling stories.

What do you think about Avocados From Mexico's Super Bowl advertising ? Do you develop your content in audiovisual productions? Share your experiences with us.